Branding, Merchandise, Design, Photography

More on the Floor Brand Identity and Creative Direction

PROJECT NAME

More on the Floor Brand Identity and Creative Direction

Location

San Francisco, USA

Date

August 2022-December 2025

Project Details

Founded with a friend then eventually becoming a solo project, More on the Floor was a record label and event series focusing on underground electronic music and highlighting the subculture around it. The creative direction, artist management, booking, e-commerce, and all aspects of the labeled were managed by me. Several of the events were debut events for the headlining artists, and 2 of the releases were featured on Beatport as Featured and Staff Picks.